A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head rese...(展开全部)

Designers and managers hope their products become essential for users—similar to the way Instagram and Lyft have become a way of life for many. Such as deep integration into people’s lives isn’t accidental: it’s a process of careful design and iterative learning. This guide shows you how to apply behavioral science to help your users achieve their goals. In this updated edition...(展开全部)

This exciting volume marks the birth of a new field, one which attempts to study law with reference to an accurate understanding of human behavior. It reports new findings in cognitive psychology which show that people are frequently both unselfish and over-optimistic; that people have limited willpower and limited self-control; and that people are 'boundedly' rational, in the ...(展开全部)

This exciting volume marks the birth of a new field--a field that studies law with reference to an accurate, rather than a crude, understanding of human behavior. Behavioral Law and Economics presents new findings in cognitive psychology and behavioral economics, which show that people are frequently both unselfish and over-optimistic; that people have limited willpower and lim...(展开全部)

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation o...(展开全部)

"This book is very well written...I think that the new, more advanced material will increase its usefulness to students at a later level in their undergraduate studies...In fact, it is brimming with good advice..." - David Clark-Carter, Staffordshire University "It is friendly, accessible and a text which students can turn to when they are in trouble late at night...students s...(展开全部)

Review "This book is very well written...I think that the new, more advanced material will increase its usefulness to students at a later level in their undergraduate studies...In fact, it is brimming with good advice." - David Clark-Carter, Staffordshire University "It is friendly, accessible and a text which students can turn to when they are in trouble late at night...studen...(展开全部)

作者:（美）大卫 R.贾斯特 （David R. Just ） 译者:贺京同 高林 本书作者戴维 R.贾斯特是康奈尔大学查尔斯.H.戴森应用经济与管理学院教授，康奈尔行为经济学与儿童营养研究中心主任。于2001年在加州大学伯克利分校获得博士学位。研究方向为：风险与不确定性、信息、行为经济学。 贾斯特教授的研究成果堪称一流，在国际顶尖期刊已发表大量研究型论文，并获得了学术界及多家重要出版商的赞赏。他的工作还得到了许多知名媒体的报道，包括国家公共电台、华尔街日报、纽约时报、美国新闻与世界报道、新闻周刊、华盛顿邮报等等

Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several con...(展开全部)

弗洛里斯·霍伊克卢姆（Floris Heukelom）是荷兰拉德堡德大学的助理教授，研究专长是20世纪经济学与心理学中实验的使用，曾在《科学的来龙去脉》（Science in Context）、《行为科学史杂志》（The Journal of the History of the Behavioral Sciences）、《政治经济学史》（History of Political Economy）、《经济学方法论杂志》（The Journal of Economic Methodology）等学术期刊发表多篇论文。